On the show Dolce & Gabbana models replaced drones

The future has come. And where he was not expected. At the Dolce & Gabbana show autumn-winter 2018/2019. It seems that Domenico Dolce and Stefano Gabbana, who yesterday made a bet on the image of an adult and independent Italian, such as Monica Bellucci, decided to change their camp - now the Z generation is their focus.

It should be noted here that the question of how to attract the attention of the Millennials is the consumer power of the future, everything is asked, from gadget developers to designers. But Dolce & amp; Gabbana were one step ahead, not afraid of risks. And it is bold. After all, to make a bet on millennials means to risk losing the “old men”. It seems that this was exactly what happened at the Dolce & Gabbana show autumn-winter 2018/2019, where the first series was given to young celebrities and models, who participated in the secret show of designers Secrets and Diamonds on the eve.

Almost an hour's delay, which caused even more interest in the show from generation Z, was seriously angered by the regular shows Anna Wintour: after 40 minutes of waiting, the glavred American Vogue lost patience and, jumping from her seat, went to the backstage to figure out what's the matter ...

But the case turned out to be in the technique: instead of models, they came out on the catwalk, or rather flew, drones, showing bags to everyone who had waited! And they did it very effectively. In their innovation, they even managed to overshadow the heads of Gucci.

Publication from Vogue Italia (@vogueitalia)Feb 25, 2018 at 7:03 PST

Publication from stefanogabbana (@stefanogabbana)Feb 25, 2018 at 6:37 PST

Publication from Dolce & Gabbana (@dolcegabbana)Feb 26, 2018 at 6:22 PST

However, the show would have been successful without the intervention of technology. Hyper sports style, an abundance of sequins, corduroy training and silk bombers ... Dolce & Gabbana jumped above their heads and for good reason they tried: the millenials were completely ecstatic.



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