TERRIFYING HAUNTED CORN MAZE!
How to Use a Corn Maze to Market a Farm
A corn maze can be a fun, profitable addition to any farm market, but knowing how to use a corn maze to market a farm will make all the difference in the amount of traffic that you can bring in and the sales that you can subsequently make. Corn mazes help you become newsworthy in the community, and they give you an excuse to publicize your business to adults and children alike.
Send press releases to the local media.Tell them about the corn maze, the cost of admission and any specific features such as look-out stations, information stations or other maze highlights.
- Write your press release and send it to all of the local television stations, newspapers and other print publications, as well as any local online sites such as mothers' group websites.
- The ultimate goal would be to have a member of the press come out and do a live television interview or a newspaper feature, but these may require follow-up in addition to your press release. Think about personally inviting a reporter or calling the station manager.
Make signs to post around the community.Use the maze as your big draw, but be sure and include the farm name and address information.
- Create and order yard signs or other signage that can be placed on telephone polls.
- Determine if you need any permits to post signs, or get permission from the people whose yards in which you are placing them.
Print coupons and distribute them at other local, non-competing businesses.
- Ask the businesses to give them to customers as they check out or pay. This is both a goodwill gesture for your business as well as theirs.
Put up fliers on community bulletin boards.
Contact the local school system, and invite the schools out for no- or low-cost tours of the maze.
- The schools may charge a small fee, and each child gets to take a small pumpkin or gourd home.
- Send every teacher and child home with a coupon to come back to the maze or to shop.
Offer corporate discounts.
- Contact large local businesses, and offer discounts to their employees.
- Use that same phone call to discuss a possible corporate, family-friendly outing for their employees.
Become involved with professionals that create local coupon books.
- This may take a year or more of planning, but contact local organizations that sell area coupon books.
- Place a listing or discount coupon in their book.
Place an advertisement in a local print publication.
Use the corn maze as your catch item, but also list what items you have for sale.
- Use catchy graphics and clear fonts to get the most bang for your adverting buck.
Consider other advertising methods such as television, radio or billboards.
Offer store coupons to anyone who purchases a maze admission, or consider giving them a free pumpkin at the end as part of their admission price.
Video: How To Build a Corn Maze
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